Netconcepts founder and president Stephan Spencer discusses the mystery of link-building. Links can influence ranking and play an important role in natural search optimization. To get a jump on the competition, online retailers need to build valuable links over time and resist paid links schemes which search engines frown upon. Quality links can increase search engine ranking.
Spread the word: 
A survey by Netconcepts of leading-brand online retailers showed a 28% increase in natural search traffic from Monday November 19, 2007 to the Monday after Thanksgiving, November 26th. The 30 retailers surveyed consist of Netconcepts clients, who dominate the top 200 of the Internet Retailer list of Top 500 online retailers. Their search traffic increased an average of 14.5% for the season week-over-week, up from 9% in 2006.
Spread the word:
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Spread the word:
A recap of this panel at SMX that Netconcepts Founder and President Stephan Spencer presented on. Moderated by Danny Sullivan, Danny Sullivan, Editor-in-Chief, Search Engine Land, the panel which included Lise Broer “Durova”, Administrator, Wikipedia, Jonathan Hochman, Founder/President, Hochman Consultants, Matt McGee, SEO Manager, Marchex and Don Steele, Director of Digital & Enterprise Marketing, Comedy Central. The focus of the discussion were tips on how to engage with end-users delicately to manage your brand.
Read the full recap here at WebProNews.
Spread the word:
In this article written by Kate DeBevois, Senior Associate Editor for Target Marketing, the spotlight turns on GravityStream. Derek Fortna, Cabela’s Marketing Programs Manager, reports on GravityStream’s implementation and success.
With its Web site approaching 50,000 product pages and more than 200,000 unique products, such as “hunting socks,” “compound bows” and “riflescope accessories,” the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabela’s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation. Continue reading »
Spread the word:
In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
Continue reading »Spread the word:
Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.
In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.
Continue reading »Spread the word:
PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.
“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”
Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.
Spread the word:
Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.
Continue reading »Spread the word:
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Spread the word:
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
